Ogilvy and Mather Cape Town launched a new campaign for VW and the New Golf R, a cool little ride that goes from 0-100 in just 5 seconds.
The agency’s assignment: come up with a creative answer to the question “How can we best illustrate that feature?”
The print ad, entitled “Volkswagen Golf R: Terminal Velocity” (featured above), debuted earlier this month; it illustrates that rapid acceleration in a unique way while simultaneously testing our knowledge of physics.
According to Wikipedia, “The terminal velocity of a falling object is the velocity of the object when the sum of the drag force (Fd) and buoyancy equals the downward force of gravity (FG) acting on the object. Since the net force on the object is zero, the object has zero acceleration.”
Looks about right. So the people at O&M Cape Town know a thing or two about science…and how to combine it with effective art direction to sell cars.
Credits after the jump.
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Prabashan Pather, Jacques Massardo, Gareth McPherson
Art Directors: Katie Mylrea, Alexi McCarthy
Copywriters: Kelly Tomes, Guy Lewis
Photographer: David Prior
Retoucher: Rob Frew