NASCAR signed Ogilvy as its creative AOR back in Summer 2012 in an attempt to expand the league’s appeal and win younger fans.
As the current Sprint Cup series approaches its November finish line, the league and its agency are working to increase the hype. Most recently, Ogilvy debuted “The Chase”, a campaign designed to promote a new Westeros-style race format that casts the 16 finalists as individual nations competing against each other. (The campaign was one of the last with credits headed by now-former CCO Calle Sjoenell.)
Yesterday we received several tips about ways in which the Ogilvy New York office is celebrating the event: one tipster writes that the reception area is “decked out with flags of the 16 nations of NASCAR drivers” while another (who may well be the same person) claims that someone at Ogilvy has been “handing out moonshine on behalf of [the new campaign].”
The agency also wants its employees to participate in the UGC version of the “battle” by creating profiles and registering as members of the Ogilvy Nation.
While we regret missing the “battle of nations” deadline and the moonshine (if it did indeed exist), we do have an internal email from president Adam Tucker after the jump.
ALL NEW YORK STAFF
THE NASCAR BATTLE OF NATIONS CHASE GRID
Attention, Ogilvy Nation!
We’re launching our most exciting work yet for NASCAR. The campaign supports the re-launch of the Chase for the NASCAR Sprint Cup – now completely reconfigured in a nail-biting, suspense-filled, elimination-style playoff format. Our idea: Battle of Nations.
You can see our launch work here.
We’d like to invite you to join the Battle of Nations by competing online in the NASCAR Chase Grid.
What is the Chase Grid, you ask? Click here to hear from a few Nation leaders.
Here’s how you can join the battle:
Go to http://www.nascar.com/en_us/
Sign up for a NASCAR.com account (you can log in using Facebook, Twitter, or your email)
Join our private league, Ogilvy Nation (login information at bottom of email)
The victor of the Ogilvy Nation Chase Grid competition will get their portrait and name on a personalized Battle of Nations flag (like the ones in the lobby) and take home a bottle of moonshine!
So if you’re interested in having some fun, join the battle! Access your Grid via the link below.
Enter here: http://www.nascar.com/en_us/
Private League name: Ogilvy Nation
Deadline for submission is Sunday, September 14 at 2 PM ET.
Email Justin VanNoy on the NASCAR account team for questions or help with your Grid.
Good luck to all in #OgilvyNation.
And don’t forget to support your favorite driver on Instagram and Twitter with #MyChaseNation.