There’s been some changes at Ogilvy New York. The shop has finally separated the conjoined twins that are Ogilvy and OgilvyOne. The agency has named a new managing director for
Ogilvy advertising, Simon Pearce, and OgilvyOne is getting Harvey Kipnis.
Ah, Ogilvy… Just shifting the chairs around on the deck, while staffers toil away in the bulkhead. I’ve said it before and I’ll say it again – Ogilvy has the hardest working folks in the business and we all know that’s saying something.
John Seifert, North American chairman of The Ogilvy Group said: “Ogilvy continues to transform as a multi-discipline communications company. We will never stop adapting our structure and expanding our offering to meet our clients’ changing business needs.”
Yeah. So, the question is whether this shift will actually bring that change Seifert is championing? Will it be easier for creatives to push through ground breaking work? Will there be less red tape? Will the promotion structure start to make sense? I’m going to say no. It’s the same ol’ Captains steering the same ol’ ship. Sigh.