We’re not sure what McCann Worldgroup’s global creative production company is now called (the announce just says it’s “formerly known as EXP”), but what we can tell you is that Fred Schuster is now in charge of it. Schuster has joined the Worldgroup as chief exec after serving in a similar role as CEO of Ogilvy’s own global creative prodco, RedWorks. The exec originally joined Ogilvy in 1995 and was named CEO of RedWorks three years ago.
In a statement, Schuster says, “”We will seize the opportunity to create the world’s leading global creative production and delivery offering. I am joining the McCann Worldgroup because we share a common vision – to establish an integrated production sourcing solution which allows for a highly flexible, client-focused approach to creative development and production delivery.” Also, why don’t we get down to naming it first.