Young Glory Season 3 is upon us, with a twist. While previous iterations have included only Advertising briefs, this season kicks off with a separate Design category. More categories, more opportunities to win points, and more points is good for just about everything except golf and driving records. However, and I’ll inform you upfront, points from the Advertising category cannot combine with points from the Design category. When you enter, whether student or professional, choose wisely.
This month’s judges are R/GA Regional ECD David Brown (Advertising) and Collins New York Partner and ECD Leland Maschmeyer (Design). Brown’s ad brief focuses on wearable technology: “we are turning the table a little and asking you to think from “what” to “what if?” In the same realm as Nike Fuel, Google Glass, etc., Brown is asking for fashion and function. On the Design end, Maschmeyer’s brief deals with improving America’s healthcare system (don’t worry about issues such the healthcare lobby, Congressional gridlock, or Republican hostage-taking). From the brief: “Design can help in one key area: the customer’s relationship with their health insurance provider.” Sreamline, simplify, convenience. Do whatever you have to do to earn those points. Everyone is eligible.