NZI Launches First Television Campaign In 8 Years


By Erik Oster Comment

NZI launched its long-anticipated brand campaign this weekend, along with its creative agency, Draftcb. The campaign is necessary because, according to Karl Armstrong, executive general manager of NZI, “…many business customers don’t know [NZI] by name,” even though they are New Zealand’s leading business insurer.

The campaign creates an animated port town called “Port Avon,” a celebration of a typical New Zealand port town that extends beyond the TV spot to digital, print, direct and ambient advertising.

The clever 60-second spot, “Devil’s Chair,” aired across New Zealand TV Sunday on all channels. “Devil’s Chair” highlights everything that can go wrong at a business, by way of a barrage of small catastrophes all caused by one chair. It’s worth checking out if, like me, you have a soft spot for the unique charm of New Zealand. Or if you have a thing for gratuitous cow excrement. Either way.




James Mok – Asia Pacific Executive Creative Director

Tony Clewett – Executive Creative Director

Regan Grafton – Executive Creative Director

Kelly Lovelock – Senior Creative

Hywel James – Senior Copywriter

Pip Mayne – Head of Content

Toby Sellers – Group Account Director



Damon Duncan – Director

Rhys Dippie – Technical Director

Amanda Chambers – Producer

“The Good, the Bad and the Ugly” – purchase song details

Ennio Morricone – Composer

Franklin Road Rocks – Jonathan Hughes – music clearance company

Liquid Studios / Peter Van Der Fluit –composition of music