NYC Boutique Nabs Peeps Biz

By Kiran Aditham Comment

If you’re unfamiliar with New York City-based shop The Terri & Sandy Solution, the operation was started a few months ago by Terri Meyer and Sandy Greenberg, a pair of Draftfcb alums who last served as EVP/ECDs at said agency on Kraft, working with brands including Oreo and Chips Ahoy. Anyhow, the duo’s new boutique has won the business for Peeps, the Just Born Inc. marshmallow brand that previously partnered with agencies including Omnicom’s Moss Dragoti.

From what T&S Solution’s PR folks tell us, the boutique-size agency “beat quite a few of the big guys,” though we’ve yet to hear word on who these are exactly. Meyer and Greenberg’s first order of business for their new client is to create an integrated campaign that will break next month via digital and social and celebrates “peepsonality” (*sigh*). The longtime creative partners, who spent well over a dozen years at DFCB and worked together at JWT prior to that, created a mock Peeps diorama to celebrate their shop’s new AOR status, which can be viewed above. While Peeps is traditionally known as an Easter brand, T&S Solution will now market the peepsonality mantra around several holidays including Halloween and Valentine’s Day.