In a spot that brings to mind Christopher Nolan’s Inception, doctors observe and interact with a sleeping Luigi to alter the dream world he resides in while sleeping.
At the beginning of the spot one of the doctors announces that the Nintendo 3DS “Will allow us to view the strange dreams of our friend Luigi.” The doctors probing a sleeping Luigi premise is balanced nicely with gameplay footage, including tiny Luigis forming a hammer and then a ball to battle enemies. At one point a doctor pulls on Luigi’s mustache, which acts as a slingshot for Mario in Luigi’s dream world. The typical Mario franchise charm is in full effect here.
“Sleeping Problems” incorporates gameplay into the spot in an organic way (not always easy to do), while making the game seem like a lot of fun. In fact, this makes me really want a 3DS. This is a problem, mostly because I can’t afford a 3DS any time soon. So thanks for that. Jerks.
Christopher Nolan could not be reached for comment. Credits and “bloopers” video after the jump.
CREDITS Nintendo “Sleeping Problems”:
Agency: Leo Burnett
Executive Producer: Matt Blitz
Producer: Jennifer Solley
Copywriter: Travis Meidell
Art Director: Jesse Bowen
Production: Hungry Man
Director: Dave Laden
Post Production: Radar
Executive Producer: Graham Gangi
Producer: Blake Nickle
Editor: Mark P Smith
Creative Director: Jason Guerrero
Animators: Bruce Lin, Sean Skube, Mark Angres
Compositors: Brian Willard, Grant Cheney