Last week I talked about Nike sacrificing some of the business it could have taken in by allowing Speedo to stand in the front row at the most talked about event of the 2008 Olympics. This week the numbers are in on how big of a sacrifice that was. According to Adage, the difference in increase of online chatter about the two brands from July 31st-Aug 18th is staggering. With talk about Speedo up 128% and Nike’s talk up only 17%. Puma even passed Nike in the numbers by having their online buzz increase by 64%. That was clearly a result of but Puma sponsored, Jamaican sprinter Usain Bolt, breaking world records in the 100 and 200 meter dashes.
So, what do you think? Was Nike’s decision a bad one?