Nike Hits the Streets for ‘Copa Barrio’

By Bob Marshall Comment

The Copa América is a soccer tournament that pits 10 South American national teams against each other for bragging rights and glory. As it’s one of the most watched sporting events in the world, W+K Amsterdam and AKQA London are teaming up to give us their own spin on the event, renaming it “Copa Barrio.” “Write the Future” this is not, but it still finds a way to capture that frenetic national pride that makes these games so exciting to watch. “Barrio” in this instance is used to say that these games represent regional culture, comparing an entire country to a neighborhood where one grew up.

On Nike Football’s Facebook page, fans can select their own barrios and create their own team mottos and posters for matches. As for the spots, if “Write the Future” was a sci-fi comedy/drama, then Copa Bario is a collection of short cultural documentaries. These ads are visually engaging short films, and that’s what makes them stand out. That kickass logo isn’t bad either. Check out second clip and credits after jump…



Executive Creative Directors Mark Bernath, Eric Quennoy

Nike Global Creative Directors  Alberto Ponte, Ryan O’Rourke

Creative Directors Mike Farr, Pierre Janneau

Copywriter Sean Vij

Art Directors Ignasi Tudela Calafel, Mathew Jerrett

Broadcast Director  Erik Verheijen

Agency Producer Tony Stearns

AKQA credits:

Group Creative Director  Duan Evans

Creative Director   Phil Haworth

Main Production Company Hungry Man Brazil

Director Paulo Gandra

Director of Photography Fernando Young

Executive Producer Alex Mehedff