The Copa América is a soccer tournament that pits 10 South American national teams against each other for bragging rights and glory. As it’s one of the most watched sporting events in the world, W+K Amsterdam and AKQA London are teaming up to give us their own spin on the event, renaming it “Copa Barrio.” “Write the Future” this is not, but it still finds a way to capture that frenetic national pride that makes these games so exciting to watch. “Barrio” in this instance is used to say that these games represent regional culture, comparing an entire country to a neighborhood where one grew up.
On Nike Football’s Facebook page, fans can select their own barrios and create their own team mottos and posters for matches. As for the spots, if “Write the Future” was a sci-fi comedy/drama, then Copa Bario is a collection of short cultural documentaries. These ads are visually engaging short films, and that’s what makes them stand out. That kickass logo isn’t bad either. Check out second clip and credits after jump…
Executive Creative Directors Mark Bernath, Eric Quennoy
Nike Global Creative Directors Alberto Ponte, Ryan O’Rourke
Creative Directors Mike Farr, Pierre Janneau
Copywriter Sean Vij
Art Directors Ignasi Tudela Calafel, Mathew Jerrett
Broadcast Director Erik Verheijen
Agency Producer Tony Stearns
AKQA credits:
Group Creative Director Duan Evans
Creative Director Phil Haworth
Main Production Company Hungry Man Brazil
Director Paulo Gandra
Director of Photography Fernando Young
Executive Producer Alex Mehedff