Continuing its “Boom” effort for Nike, W+K has rolled another handful of spots that mixes sports, sports icons, a contemporary atmosphere, some wild highlights, a couple of celebrities and a driving rock score which all combine to make everyone utter the campaign tagline. The 60-second spot above is basically a compilation of many of the shorter clips and features the likes of LeBron James, Serena Williams and Tim Tebow. After the jump, view two more from this latest series including a somewhat amusing :15 ad starring Craig Robinson (The Office, Hot Tub Time Machine) and Yankee Robinson Cano. Credits included.
Creative Directors: Ryan O’Rourke / Alberto Ponte
Copywriter: Karl Lieberman
Art Director: James Moslander
Producer: Jen Dennis
Account Team: Ryan Johnson / Rob Archibald / Jason White / Courtney Nelson
Executive Creative Directors: Mark Fitzloff / Susan Hoffman
Agency Executive Producer: Ben Grylewicz