Well, here’s a big news item to end the week. It took a few months, but JWT New York has finally found a successor for Ty Montague as the agency’s announced that Peter Nicholson has joined up as its chief creative officer. As you may remember, Montague and co-president Rosemarie Ryan left JWT in March to eventually start up Co: and the agency’s North American CEO David Eastman and company have been on the hunt ever since.
It marks a second tour of duty at JWT for Nicholson, who was an ECD at the shop from 2005-2007. During the ensuing years, he took on posts including CCO at Deutsch New York before heading over to Redscout in April (that was quick) to take on the same title and work on accounts including Activision, Diageo, Kate Spade, PepsiCo and Samsung.
During his career, Nicholson also held creative posts at Publicis New York and Goodby.