Newcastle Gets Dark with First-Ever U.S. TV Spots

By Bob Marshall Comment

Being from the Midwest, I’m a beer drinker through and through. That’s why ever trip to New York always makes me nervous when I hit the bar scene. It’s not that beer isn’t available; it’s just that it’s your typical, generic crap that I generally don’t enjoy. New Yorkers are classy, mixed-drink types, which I understand and respect. But, we flyover folk need an ice cold brew that doesn’t taste like water to put us at ease. Many times, I’ve owed a wonderful night to Newcastle.

It’s always fun when a product you enjoy makes its foray into television advertising. Did Newcastle need a TV aspect for its U.S. marketing campaign? Probably not. Never underestimate the power of having your logo on taps at the local pub. But, kudos to agency Vitro for trying to capture the odd, quirky conversations that happen in English pubs with this spot, “Goons,” and two others. ECD John Vitro explains in a statement, “Through these characters we learn that first impressions can be deceiving. And just like our beer, things that might at first appear dark can have a positive outcome.” Score one for the Brits. Credits after the jump.

Agency – VITRO
Production Company – Station Film, New York
Director – Harold Einstein
Editorial – HutchCo Technologies
Editor – James Hutchins
Executive Creative Director – John Vitro
Creative Director – Kent Thayer
Art Director – N/A
Copywriter – Kent Thayer
Agency Producer – Mickey Strider
Country – USA