McCann and Lowe have put together a new global integrated campaign for Nestle’s espresso line Nespresso featuring good pals/Oceans Eleven co-stars George Clooney and Matt Damon.
The new spots follow in the footsteps of the eight part, award-winning campaign with George Clooney, who’s been the face of Nespresso–especially outside of the U.S.–since 2006. In this latest effort, “Nespresso: In the Name of Pleasure,” (featured above), Clooney is snubbed by an attractive female, which is supposed to be funny because he’s George Clooney. In the cheesy, not surprising “twist,” the woman tells a crowd “George Clooney’s inside,” causing a stampede.
In the shorter complement to the main Nespresso “Pleasure” ad, Clooney runs into his Hollywood colleague and informs everyone of the latter’s presence, causing a similar stampede. If you like the gimmick, or love the talent enough not to care either way, you’ll fall for it. Otherwise, you may be wondering what the appeal is (like me). Check out the Damon follow-up as well as credits after the jump.
Global Creative Director: Miguel Bemfica
Creative Directors: Pierre Riess, Romain Guillon, Miguel Bemfica, Lee Tan
Print Copywriter: Philippe Lopez
Digital Art Director: Pascal Vu
Account Handlers: Carole Massanes, Krisztina Palmai
Strategic Planner: Gérard Charbit
Director: Grant Heslov
Production Company: Moonwalk Films
Producer: Moonwalk Paris (Alexis Bensa)
TV Producer: Carrie Moores
Music Title & Artist:
“In the name of pleasure”
Post Production: Moonwalk Paris
Sound Design: Capitaine Plouf, Paris
Soundtrack author/composers: Benjamin RAFFAELLI & Frédéric DOLL
Media Planning: Zenith Optimedia