With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot released late last month, the two new short spots highlight the system’s diverse capabilities while otherwise taking different approaches.
The first spot, “Retirement Home,” features recently retired NFL linebackers Ray Lewis and Brian Urlacher. Urlacher asks Lewis if he’s having any trouble adjusting to retirement as both watch football and play Madden 25 at the same time. Lewis claims not to be having any adjustment issues, but his actions say otherwise. It’s a funny little spot that will appeal to the (sizable) segment of the Xbox crowd who have always wished they could play Madden while watching the NFL.
The second spot, “His and Hers” addresses the apparent sexism of the “Invitation” spot (in which the only female featured uses the system only to watch movies, not play games). It highlights the voice recognition system by showing a woman command the Xbox One using her voice after arriving home to find her boyfriend watching soccer. She tells the system “Xbox go to Dead Rising 3” and begins to play. Then she starts similarly commanding her boyfriend in a similar matter, telling him to get her a beer. It’s a bit over the top, but a welcome reversal of the gender stereotypes displayed in CP+B’s “Invitation” spot.
Credits and “His & Hers” after the jump.
EXECUTION TITLE: Retirement Home
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP/ EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTORS: Alex Lea, Avital Pinchevsky
ART DIRECTOR: Nick Scarlet
COPYWRITER: Aaron Sanchez
VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
VP/EXECUTIVE INTEGRATED PRODUCER: Sloan Schroeder
EXECUTIVE INTEGRATED PRODUCER: Aaron Kovan
SR. PRODUCER: Laura Keseric
INTEGRATED PRODUCER: Jackie Maloney
JR. INTEGRATED PRODUCER: Jamie Slade
VP/ EXECUTIVE INTEGRATED PRODUCER/ MUSIC, TALENT + PUBLIC WORKS: Bill Meadows
INTEGRATED MUSIC PRODUCER: Chip Herter
PRODUCTION COMPANY & CITY: Hungry Man, LA
DIRECTOR: Hank Perlman
MANAGING PARTNER/EXECUTIVE PRODUCER: Kevin Byrne
EXECUTIVE PRODUCER/DIRECTOR OF SALES: Dan Duffy
EXECUTIVE PRODUCER: Mino Jarjoura
LINE PRODUCER: Caleb Dewart
DIRECTOR OF PHOTOGRAPHY: John Lindley
EDITORIAL COMPANY & CITY: NO6, Santa Monica
EDITOR: Kevin Zimmerman
ASSISTANT EDITOR: Andrew Manne
SENIOR PRODUCER: Kendra Desai
MIX COMPANY & CITY: Lime Studios, Santa Monica
AUDIO ENGINEER: Loren Silber
AUDIO ENGINEER ASSISTANT: Patrick Navarre
MUSIC COMPANY & CITY: JSM Music, NYC
COMPOSERS: Joel Simon, Koki Saito
POST PRODUCTION COMPANY & CITY: Method Studios, Santa Monica
EXECUTIVE PRODUCER: Robert Owens
PRODUCER: Colin Clarry
SR. FLAME COMPOSITOR: Noah Caddis
TELECINE: Company 3, LA
COLORIST: Siggy Ferstl
VP/ ACCOUNT DIRECTOR: Evan Russack
MANAGEMENT SUPERVISOR: Laura Likos
CONTENT SUPERVISOR: Cara Finkbeiner
CONTENT MANAGERS: Jessica Cohen, Madison Morris
BUSINESS AFFAIRS MANAGER: Natalie Greenman
GROUP DIRECTOR, PLANNING: Jason De Turris
TRAFFIC MANAGERS: Kelton Wright, Alex Blumfelder
EXECUTION TITLE: His & Hers
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP/ EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTORS: Alex Lea, Avital Pinchevsky
CD/ ART DIRECTOR: Michael Raso
CD/ COPYWRITER: Matt Elhardt
VP/ DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
EXECUTIVE INTEGRATED PRODUCER: Aaron Kovan
INTEGRATED PRODUCER: Abbie Noon
JR. INTEGRATED PRODUCER: Jamie Slade
VP/ EXECUTIVE INTEGRATED PRODUCER/ MUSIC, TALENT + PUBLIC WORKS: Bill Meadows
INTEGRATED MUSIC PRODUCER: Chip Herter
PRODUCTION COMPANY & CITY: Hungry Man, LA
DIRECTOR: Bryan Buckley
VFX DIRECTOR: Phil Crowe
LINE PRODUCER: Brady Vant Hull
DIRECTOR OF PHOTOGRAPHY: Scott Henrikson
EDITORIAL COMPANY & CITY: Cut + Run, Santa Monica
EDITOR: Frank Effron
ASSISTANT EDITORS: John Jenkins, Doug Scott
SENIOR PRODUCER: Amburr Farls
MIX COMPANY & CITY: Lime Studios, Santa Monica
AUDIO ENGINEER: Loren Silber
AUDIO ENGINEER ASSISTANT: Patrick Navarre
MUSIC COMPANY & CITY: JSM Music, NYC
COMPOSERS: Joel Simon, Koki Saito
POST PRODUCTION COMPANY & CITY: The Mill, LA
EXECUTIVE PRODUCERS: Jo Arghiris, Anastasia Von Rahl
SR. FLAME COMPOSITOR: Tim Bird
FLAME COMPOSITOR: Matt Trivan
TELECINE: The Mill, LA
COLORIST: Adam Scott
VP/ ACCOUNT DIRECTOR: Evan Russack
MANAGEMENT SUPERVISOR: Laura Likos
CONTENT SUPERVISOR: Cara Finkbeiner
CONTENT MANAGERS: Jessica Cohen, Madison Morris
BUSINESS AFFAIRS MANAGER: Natalie Greenman
GROUP DIRECTOR, PLANNING: Jason De Turris