Today McCann New York announced the hiring of agency vet Daniel Bennett as its new chief digital officer.
While Bennett most recently served as managing director at AnalogFolk, he has an extensive agency history doing work on the account side: he spent more than a year as digital account director at M&C Saatchi London and handled various MARS clients in addition to Absolut, Nissan and others at TBWA\Chiat\Day before moving to JWT as director of digital strategy.
After leaving JWT, he spent two years launching and running AnalogFolk, scoring clients in the sports, beverage and apparel categories and bringing his influence to bear on everything from site redesigns to digital OOH and short films.
On joining McCann, he writes, “I’m thrilled to be part of the team…the opportunity to help build on the existing digital capabilities and add to the agency’s current momentum is thoroughly exciting.”
New York president Chris Macdonald notes that Bennett will work with accounts across the entire agency to help develop a range of digital platforms including “mobile, web [and] physical digital elements.”