Sorry, the monster storm that was Sandy sidelined us for a bit this morning, so we’ll try to play a little catch-up. Arnold and New Balance’s relationship has extended northward as the former’s Toronto office has been named agency of record for the latter’s Canadian operations. Arnold Worldwide relationship with New Balance dates back to June 2010, when the agency’s Boston office took over global creative duties for the shoe brand from BBDO and Mother.
We’ve been told there was no incumbent or review for the New Balance Canada biz as the brand made its decision based on relationship and work with Arnold Worldwide in U.S. and wanting alignment on both sides of the border. Arnold Toronto’s remit for New Balance Canada includes traditional, digital, social and select in-store work.