The latest installment in the Art Directors Club “Behind the Cube” series features Dani Wolf, winner of the Student Thesis Gold Cube at the ADC 92nd Annual Awards last April for his final project at Bezalel Academy of Arts & Design in Jerusalem.
Wolf offers an intriguing look at the inspiration and process behind his Cube-winning “Disform 2012,” which, if you haven’t already seen it, is a really impressive series of signage-in-motion designed for a music festival. He explains how the inspiration for the project came from music and moving sculpture, and gives a small glimpse into his creative process. Looking back fondly on the experience, Wolk calls the process of spending three months on one thesis project “a one-time chance.” It’s a nice, brief (2:44) look at an impressive project from a young designer who should make waves in the future, but may never again have the opportunity to lavish all his attention on one pet project again. Wolf’s “Disform 2012” project, and this “Behind the Cube” installment really speak for themselves, so please check out the video above. And feel free to chime in with your thoughts in the comments section.