Nature’s Way Taps Dailey for Alive! Duties

By Kiran Aditham Comment


Well, what do you know, Dailey graces the site twice today (to be fair, we didn’t want this to get lost in the LifeLock story). Though the IPG-owned, West Hollywood, CA-based agency may have lost the LifeLock biz (as mentioned, it chose not to defend), it has gained a new client in Alive!, the multivitamin product from Green Bay, WI-based herbal medicine brand, Nature’s Way. From what sources tell us, Dailey beat out Olson in the Alive review. Regarding his company’s decision, Nature’s Way EVP/marketing Stewart Brennan says in a statement, “We knew we needed to find the best CPG agency on the West Coast. Dailey immediately understood our brand and our needs, and we’re really pleased with how everything’s progressed.”

As Alive! AOR, Dailey will handle everything from brand strategy and creative to media buying/planning and web development. Actually, the first work from the agency for its new client just broke via a national TV campaign.  Dailey takes over on Alive! for Goodby, Silverstein & Partners, which handled the account for just over a year.