Cramer-Krasselt announced the hiring of Nancy Aresu as executive vice president and general manager of the agency’s New York office, Adweek reports. Aresu will replace the retiring Jeff Johnson, who will remain at the agency through the summer to allow for a smooth transition.
Aresu arrives at Cramer-Krasselt from Young & Rubicam, where she has served as director of client services since September of 2012. Prior to Y&R, she served a short stint as director, development at Rally Marketing Group. That followed terms as executive vice president, managing director at Lowe Worldwide (2005-2010) and Deutsch (2010-2011). Before accepting the position at Lowe Worldwide, Aresu spent fourteen years at Margeotes Fertitta + Partners as a partner and director of client services.
Cramer-Krasselt CEO Peter Krivkovich cited Aresu’s “very outgoing personality, lots of drive” as a key factor in the decision. In the new role, she will partner with chief creative officer Craig Marcus and director of brand planning Jasmine Dadlani to expand the agency’s account base.