Providence-based Nail has unveiled a new spot for Lifespan entitled “15,000.”
That number refers to the approximate count of employees at Lifespan, who, according to the 60 second spot, “have the best job in the world…delivering health with care.” The spot begins by attempting to make viewers consider everyday life in a different light, as a narrator intones things like “Every day, joy and heartbreak wash across us with equally unpredictable force” while a violin plays a melancholy melody in the background. About the time when you’re wondering what exactly this is an ad for, the “best job in the world” line comes in, followed by shots of Lifespan workers with name tags and ending with the “delivering health with care” tagline. “15,000” will begin airing tonight during the opening of the 2014 Sochi Winter Olympics, and marks the beginning of Nail’s first branding campaign.