Providence-based independent agency Nail Communications has added Stonyfield to its client roster, following a formal review.
“Nail demonstrated that they have creative power and heart,” said Ben Angeloni, vice president of marketing at Stonyfield. “What’s more, they truly understand the Stonyfield brand and how to maximize our resources to make a marketing impact.”
Nail’s first majro initiative for the brand is a marketing campaign called “#CheatOnGreek,” introducing the brand’s new Petite Crème, which is modeled on French fresh cheese fromage blanc. The campaign, which will launch in September, includes digital, social, experiential and in-store elements.
“We are proud to work with a brave, bold and innovative company like Stonyfield,” said Jeremy Crisp, managing partner at Nail Communications. “The Yogurt Wars are about to get more interesting, as Stonyfield’s Petite Crème will tempt consumers to #CheatOnGreek.”