As the first installment in Mustache’s “The Original Cool” campaign, “Holland. The Original Cool” approaches one million views on YouTube, the agency rolls out its followup, “Everything Hip…is from Holland!” (along with a newly launched Tumblr).
The spot, also featuring Pim de Koel, explicitly targets hipsters, in a way that is occasionally cringe-worthy. “Everything Hip…Is From Holland” highlights Amsterdam’s trendsetting love of bicycles and townhouses, along with its wealth of “Quirky Hipster Stuff,” like old hats, fancy restaurants, boats and organic markets. Perhaps the ad would be more effective without the hipster pandering and textual interruptions; the video is well put together, and images of Amsterdam really do a pretty good job at advertising on their own. Besides, do you really need to entice hipsters to visit a place with endless bicycles, legalized prostitution and cannabis cafes?