Muse, Questlove Shine Light on Creatives for Honda Fit

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By Erik Oster Comment

Muse Communications taps Questlove in their new spot for the Honda Fit highlighting creative professions.

The 30-second spot features a musician (well, two counting Questlove), an architect and a stylist as The Roots drummer delivers an inspirational speech about going out and finding “your fit.” While the copy can come across as a bit cheesy at times, Questlove’s delivery is on and it matches the rest of the spot well. Maybe it’s just a matter of the celebrity talent involved, but this campaign extension feels like an improvement over RPA’s flat “Fit For You” spots featuring Nick Thune — even without the same kind of budget. Stick around for credits after the jump.

Credits:

Client: Honda
Title: “Meant For You. Fit For You.”

Agency: Muse Communications, Inc
Chairman/CCO: Jo Muse
President: Shelley Yamane
Creative Director: Michael James McCallum
Associate Creative Director: Jeff Perreca
Copy Writer: Aireka Muse
Account Director: Gina Cadres
Account Supervisor: Kerry Adams
Producer: Daryll Merchant

Production Company: DNA
Director: Rich Lee
Executive Producer: David Naylor
Executive Producer: Patricia Judice
Executive Producer: Missy Galanida
Producer: Justin Si Diener

Editorial Company: Hybrid Edit
Editor: Michael Bartoli
Executive Producer: Gail Butler
Producer: Song Choi