Kristen Cavallo is headed from Martin to Mullen as she’s joined the latter’s Boston office as chief strategy officer. Cavallo has spent the past six years at the Martin Agency serving as SVP, planning and development but her tenure in Richmond, VA dates back to 1998 when she joined Martin as SVP, group planning director from Arnold Worldwide. During her 13 years there, she worked with clients including Coca-Cola and Miller Brewing while also helping win new business such as Walmart, Pizza Hut and Expedia. This latest move actually marks Cavallo’s second tour at duty at Mullen as she spent ’94-95 handling clients including Timberland and BMW.
In a statement, Mullen president/CEO Joe Grimaldi says, “We were looking for a catalyst who, through a special blend of skill and personal qualities, would elevate the performance of our increasingly successful Boston leadership team. There’s no question we will be more successful with her.”
Cavallo replaces Stephen Hahn-Griffiths, who left Mullen recently to join Leo Burnett Chicago in a senior strategy role.