Mullen ACD Starts the Perfect Agency…In His Mind

By Bob Marshall 

Imagine a place where you win every pitch, have all of your brilliant ideas come to life and get to handpick what brands you do work on. Everyone listens to you, your clients don’t argue and account people don’t exist. Well, one creative made that wonderful place into a reality, sort of.

Mullen SVP/ACD Paul Sincoff is the creator of “The Ad Agency in My Mind,” a blog where everything goes right and you can get Supreme Court Justice Ruth Bader Ginsburg to happily become the new spokesburrito for Taco Bell. You can even submit your own creative brief for Sincoff to do. It’s just that simple. Sincoff tells us, “It is an unconventional agency, as there are no annoying account people, no stupid shareholders, just me and my wonderful brain.”

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Thanks for the laughs, Paul. And, finally, we know how W+K recruits its employees (Spoiler: Eyes in your Cheerios).

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