MUH-TAY-ZIK|HOF-FER scored Audi’s US social media account this week.
The agency beat several competitors in order to “continue the Audi legacy of industry-first social media campaigns,” create content, and foster some of that all-important engagement:
Pity the fool who doesn’t drive a #quattro. RT @Snake756: My @audi got a new haircut. pic.twitter.com/6CoLC2ujSw
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— Audi (@Audi) February 18, 2015
At the moment, though, we’re more excited about the agency’s win at the first-ever AD2SF Olympics, where they managed to beat such established parties as R/GA, DDB California, and Deep Focus in what looks like a combination of flip-cup, trivia, and some other unpredictable drinking game.
The purpose was to raise money for AD2SF’s pro-bono Public Service Committee. As Managing Partner Matt Hofherr put it:
“This is the biggest thing that has ever happened to us.”
He meant the trophy.
