MUH-TAY-ZIK I HOF-FER Busts Out the Black Humor for Do.com

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By Jordan Teicher Comments

There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia  It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.

ECD: John Matejczyk 

EXECUTIVE PRODUCER: Michelle Spear
CREATIVE DIRECTOR: Diko Daghlian 
COPYWRITER: Mike Gallucci
ART DIRECTOR: Stevan Chavez 
PRODUCER: Michelle Spear, Kelli Bratvold 
ACCOUNT SUPERVISOR: Carolina Cruz-Letelier 
DIRECTOR/EDITOR: Paul Trillo 
DIRECTOR OF PHOTOGRAPHY: Eric Noren
audio / ONE UNION 
SR. ENGINEER: Eben Carr 
MUSIC: Bounty Hunter via Ah2 Music We Are The Party via Pump Audio Dont Stop the music via Pump Audio
talent
ERNIE: Lou Spiegal 
DOCTOR: Dave Dennison 
FRAN: Gene Gore 
NURSE: Alexandra Matthew 
WALTER: Tom Flynn 
EXTRAS: Jim Gibney, Tom Sloane, Heidi Studt, Carolyn Renton, Tom Lehrkind, Phoebe Moyer, Lollie Oritz, Mary Ann Moss, Ronnie, Gail Whang