There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.
ECD: John Matejczyk