San Francisco-based agency MUH-TAY-ZIK | HOF-FER just launched “Fast Break,” the third installment in their#WeAreWarriors campaign for the NBA’s Golden State Warriors, featuring real-life fans and Golden State Warriors players.
“Fast Break” features Warriors forward Harrison Barnes dunking over fan Romel Marquez of SEC 213, ROW 12 ((just barely, though, as dude almost took a crotch to the face). Everyone likes to see fans interact with their favorite players, imaging the excitement they must be feeling meeting one of their favorite athletes and getting a kind of vicarious thrill through that, and referring to the fans’ seat number is a nice touch. It makes the leap from the ad to the action on the court, while suggesting a connection between the team and its most devoted fans.
“Fast Break” follows on the heels of “Assist” and “A Little Help,” which kicked off the #WeAreWarriors campaign at the beginning of the season. “Ice Bath” will follow and conclude the campaign. Stick around for credits and “Assist,” starring Klay Thompson, after the jump.
(4 Spots: Little Help; Assist; Ice Bath; Fast Break)
Executive Creative Director: John Matejczyk
Creative Director: Diko Daghlian
Copywriter: Josh Bogdan
Art Director: Tony Zimney
Account Supervisor: Carolina Cruz-Letelier
Assistant Account Manager: Emily Mee
Director: John Matejczyk
DP: Andy Lilien
Line Producer: Michelle Spear
Production Coordinator: Molly Hayes
Editor: Matt O’Donnell (Little Help, Fast Break)
Editor: Brian Lagerhausen (Ice Bath, Assist)
Assistant Editor: Nick Haynes
Conform: Dave Burghardt
Executive Producer: Jon Ettinger
Senior Producer: Kristen Jenkins
Color: Chris Martin
Sr. Engineer: Eben Carr
Executive Producer: Andrea Lavezzoli
David Lum (Ice Bath)
Romel Marquez (Fast Break)
Toni Marshall (Assist)
Jimmy Fiatarone (A Little Help)
Gianni Fiatarone (A Little Help)
Carlo Fiatarone (A Little Help)