MRM//McCann hired Daniel Chu as chief creative officer for the West Coast, tasked with leading creative operations in San Francisco and Salt Lake City, effective May 1.
“Daniel is a great creative talent whose broad range of experience fits what clients want today – that ability to innovate across all platforms in order to create meaningful connections between brands and consumers,” McCann Worldgroup global creative chairman Rob Reilly said in a statement.
Chu joins MRM//McCann from Possible, where he has served as global chief creative officer since the summer of 2015 and led the agency to 17 Cannes Lions in 2017. Before joining Possible he spent around four years with Deutsch L.A., serving as executive vice president, executive creative director, leading the experiential department and working with clients including Taco Bell, Volkswagen, Sprint, Snapple and Target. Prior to that he spent over two and a half years co-leading the branded entertainment discipline at Momentum Worldwide as senior vice president, executive creative director, working with such clients as Microsoft, Verizon and American Express.
“We are thrilled to have a creative visionary like Daniel joining us in Salt Lake City, where his broad client experience will fit well with our strong offering there,” added MRM//McCann global president, chief operating officer Kate MacNevin, who was promoted to the former role last December. “I have no doubt that Daniel’s passion for innovation and his proven ability to solve big challenges for major brands will help our clients meet their business and marketing objectives.”