From what we’ve gathered over the last, oh, 15 months or so, it hasn’t been the smoothest ride for Atlanta’s Moxie Interactive. But rather than dwell on the seemingly constant supply of negative news about the agency (defections, cuts, etc.) dating back to late 2011 (you have our search engine for that), let’s try to just focus on the now for at least a minute. Moxie has announced that it’s rounded out what it’s dubbed its “dream team”–aka senior leadership team–with the hiring of 22squared alum Jane Matthews as SVP, new business, which we’ve been told is a new position at the agency.
In a statement, Moxie president Suzy Deering says, “Jane is the final piece of the puzzle for the senior team at Moxie. With the leadership team now in place, she will be instrumental in catapulting the Moxie brand in the marketplace sharing our data and insight driven approach and securing new brands and partners to collaborate with in the digital space.”
As for the rest of the pieces of the puzzle, they include the likes of CTO Matthew Fleischman and EVP, creative Anthony Reeves, who joined last fall, Sharon Boddie, SVP of strategy and media and John Rich, VP of digital strategy. As for Moxie’s latest hire, Matthews (pictured) joins after spending the last seven years at fellow Atlanta-based agency, 22squared, where she founded the agency’s new business practice.