You may have thought the word “ejaculate” was a little strong for this spot for the Sony Bravia from McCann London. Then you watched the spot and realized, “Nope, that’s what actually happens. A mountain or volcano or something blows its flowery wad all over a city.” See? I wasn’t being hyperbolic.
Now, as I’m a bit of an urban, indoor being, I honestly can’t tell you if what I’m seeing occur in this spot possibly happens in real life. I would assume it doesn’t, as a mountainside town taking a big old rose-y facial would seem to be a newsworthy story. But, now I notice McCann London sent a three-minute behind-the-scenes video along with this spot, so I’ve embedded it below.
Huh, looks like they spent a lot of money getting that volcano to blow its 8-million petal load. If you buy an expensive new Sony 4k TV, it will all be worth it. Credits after the jump.
Client: Sony Bravia
Agency: McCann London
Executive Creative Directors: Rob Doubal, Laurence Thomson
Copywriter: Arman Naji
Art Directors: Arman Naji, Michael Thomason, Javier Gomez
Account Handlers: Pip Shepherd, Sam Khaneka
Agency Producers: Paula Mackersey, Anita Osborne, Charlie Macpherson
Director: Jaron Albertin
Production Company: Smuggler
Edit House: Trim
Producer: Nick Fewtrell
Music Title & Artist: ‘Berlin’ by RY X
Music Supervisor: Carl Rapp
Post Production: Framestore
Sound Design: Craft
Media Planning: Mediacom