Details are vague at this point (our apologies), but sources familiar with the matter have confirmed that Mother made some cuts in its New York office last night. From what we’re hearing, the number ranges from 5-10 percent of staff in NY. As for reasons, thus far we’ve been told that the cuts were due to both a need to restructure and to better serve client needs. Mother New York’s current client roster includes Virgin Mobile, Burger King (though the fast-food giant is now reportedly expanding/shaking up its agency roster) and eMusic.
We’ll keep you posted if and when we get more details about the staff situation.
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