Mother New York has gone through a round of layoffs, which the agency attributes to meeting client demands and staying ahead of an evolving media marketplace.
According to our sources, the layoffs occurred last week, mostly concentrated in the creative department, and impacted around a dozen employees.
When asked about the matter, an agency spokesperson said, “Mother New York made changes to their creative department to stay ahead of an ever-evolving marketplace and media landscape. These changes allow the agency to continue to provide clients with Mother‘s exceptional creative output, while remaining innovative and strategic for the future.”
The layoffs follow the arrivals of copywriter Patrick Glorieux, creatives Tanner Shea and Gustavo Dorietto in September and precedes the tenure of new chief creative officer Corinna Falusi beginning next month. The agency’s recent work includes “Real Is Rare” for the Diamond Producers Association and “The Mom and Dad Bods Anthem” for online organ donation registry Organize.