The promo for Chrysler’s big tent event will take a different turn as a complaint from PETA has caused W+K and Dodge to pull the above ad.
In a statement regarding the spot, PETA primatologist Julia Gallucci said:
Most top ad agencies in the country won’t even consider producing an ad featuring a great ape these days given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry. This abuse starts when they are prematurely removed from their mothers and continues when they are trained to perform through savage beatings, denied even the most basic necessities, transported and housed in barren steel cages, and then discarded at seedy roadside zoos around the age of 8, even though they can live into their 60s. You won’t find a great-ape trainer without a history of Animal Welfare Act violations and a reputation for dumping animals when they’re no longer profitable. After watching a video narrated by Anjelica Huston about the use of great apes in entertainment, savvy ad agencies such as BBDO, Young & Rubicam, Grey Group, Draftfcb, and Saatchi & Saatchi made the compassionate decision not to exploit great apes in future ads. Dodge isn’t going to dodge a bullet on this one. It needs to pull the ad–and we’ve contacted the company asking it to do just that.
As expected, the Chrysler folks complied, but their modification of the Dodge spot is somewhat peculiar. Check it out after the jump.