Monday Stir

By Erik Oster 


-MullenLowe LA continues its “La Vida Más Fina” campaign for Corona, following up last summer’s “Shell Phone” spot with a new “Zoe Makes Three” ad (video above) featuring Zoe Saldana joining the call with Bad Bunny and Snoop Dogg, which debuted last night during the Golden Globes.

Derek Walker highlights MyÜberLife Consulting Group founding partner Winston Peters’ role in 2019 New Fashion Week’s Pyer Moss show and creative director Monty Browne‘s “Selfless Selfie” work for AT&T for the latest in his Profiles in Black Creativity Series.

Chance The Rapper is reinventing virtual performances. Head on over to the Adweek mothership for the feature story.

-Real estate brand Re/Max is embracing addressable TV.

-The Drum examines how agencies are supporting employee mental health as the pandemic drags on.

ViacomCBS is shortening the window on bringing theatrical releases to streaming, planning to debut new movies on its Paramount+ service within 30-45 days of theatrical release.

-Toronto agency The Hive hired Jared Stein as president and CEO. He joins the agency from Sid Lee.

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