-At the beginning of the pandemic, OOH (which was one of the few growing ad platforms) took a sizeable hit since, well, people weren’t going anywhere. However, as things loosen up (for good or bad) around the country, it’s starting to come back. And, if you haven’t noticed, programmatic digital OOH—or DOOH, if you will—has been catching fire over the years.
OOH’s trade body, the DPAA, launched a new campaign from industry stalwart Jon Bond and agency Madwell supporting DOOH. “With DOOH, You Can,” isn’t likely going to win any Cannes Lions, but that’s not the point. Sometimes, we need some worker-bee creative to kick-start things. Click above to see one of the assets in action.
“Viewership to OOH and DOOH advertising was down at the height of the pandemic, but now we’re at a stage where many regions and locations are coming back significantly,” said Barry Frey, president and CEO of the DPAA. “This initiative conveys the ‘coming back’ message. The fundamentals of the digital out-of-home business were incredibly strong before Covid with steady, aggressive growth, and we have every expectation that we will pick up right where we left off.”
-The ANA celebrated International Day of the Girl Child with a new “#SeeHer,” spot, the latest in the SeeHer initiative it launched in 2016 for more accurate representation of women in media.
-Despite the hype, there are few meaningful restrictions on online political advertising in 2020.
-Carlsberg appointed Grey as global agency for its Carlsberg and Tuborg brands.
-Creative company The-Artery hired director and interactive artist Uri Schutzer for international representation.
-Goodby Silverstein & Partners didn’t approach the Sam Adams brief quite like SNL did this week with host Bill Burr. But we still give the show’s Dunkin’ parody a slightly bigger nod. And the agency may want to consider casting Mikey Day, who appeared as the same character in both.