-TENA Women partnered with Zenith and Channel 4 for an “I Will Be Me” campaign tackling the taboos around incontinence (video above).
The campaign will run across More4 and Channel 4’s free streaming service All 4, as well as social channels.
“Continuing on the success of our #Ageless campaign, we want to show all women, regardless of age, that incontinence should be talked about more openly, without having to feel reluctant due to the societal stigmas that currently come with it,” TENA marketing manager Lisa Myers said in a statement. “If we all learn to talk more openly and honestly, starting with those that contribute to that stigma, then we hope incontinence sufferers will not only seek any help they may need—but also feel empowered to live the life they want to live.”
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-Organic, Fair Trade sweetener brand Wholesome appointed Boulder, Colo.-based creative shop Fortnight Collective, one of Adweek’s Fastest Growing Agencies, as its AOR.
“We are excited about our partnership with Fortnight Collective and feel its strategic thinking, insight-led creative ideas and depth of experience building natural foods brands will help take the Wholesome brand to the next level,” Wholesome general manager Mike Skibinski said in a statement. “Plus, they’re a fun team to work with.”