-Arnold launched a pro-bono Facebook campaign for Make-a-Wish. link
-The apparent “Facebook of China” meanwhile has filed for an IPO. link
Advertisement
-VW Canada and Toronto-based, Omnicom shop Red Urban “Think Blue” just in time for Earth Day (above). link
-So long, Google Video. link
-BP wins Consumerist’s “Worst Company in America” battle by a hair. link
-SF-based agencytwofifteen unveiled a “brand transformation” for something called Hopscout. link; link
-Kraft Foods is making some agency changes Down Under. link
-W+K London gets into the royal wedding spirit. Hooray? link
-Former Newsweek president discusses the mag’s weak Q1 ad sales. link