-Activision replaces Crispin with Chiat on Guitar Hero creative duties. link
-Editor Jeremy Baumann, who’s worked with Saatchi & Saatchi and MRM among other agencies, joined NYC-based creative digital shop Click 3X. link
-Digital agencies are trying to reinvent the wheel. link
-The Puerto Rican Day Parade says peace to Captain Morgan. link
-San Fran-based VFX/production studio Teak hired Mekanism alum Jeremy Leeds as its new senior interactive producer. link
-The World Wildlife Fund finds an unlikely ally. link
-MyCrowdSchool heads into round two. link
-Ogilvy on social media for B2B. link
-The recent Old Spice effort exemplifies why brand messaging only begins with traditional ad buys. link
-Microsoft CEO Steve Ballmer seems more excited by Twitter than anything his own company offers. link
-Experience the dangers of driving a Toyota without actually having to set foot in one. link
-Powerball and Mega Millions finally unite. link
More: “Friday Odds and Ends”