–Bill Nye starred in TBWA\Chiat\Day’s Super Bowl spot for Persil (video above).There’s also a behind-the-scenes video.
-Adweek picks “The Five Worst Ads of Super Bowl LI.”
-The Digiday team liked last night’s diversity spots but wasn’t so into Wieden + Kennedy’s new work for TurboTax.
-SoCal Honda Dealer’s “Helpful Bowl” found 121 cliches during last night’s game, raising $294,500 for the local Boys & Girls Clubs. The winners? Celebrity, slo-mo and famous song.
-Buick’s Super Bowl spot drew the ire of Cindy Estrada, the director of the UAW’s General Motors department, for featuring foreign made cars in America’s Big Game.
-The Drum examines how, “After 50 years, the Era of Objectification in Super Bowl Advertising is (hopefully) over.”
-RAPP U.S. appointed Tanya Shepley as senior vice president, healthcare.
-New York-based independent digital agency Digital Pulp hired April Osmanof as senior strategist and Colin Murphy as director of client relations.
–Cannes Lions International Festival of Creativity vowed to avoid awarding work that reflects gender bias or includes sexual objectification. What about fake work, though?