-Merkley + Partners created this bit of branded entertainment for Mercedes-Benz starring one very muscular Roger Federer.
-Adweek lists the “10 Most Compelling Rio Olympics Ads Based on Facial-Tracking Technology.”
–Deutsch CCO Pete Favat has some advice for overcoming your creative block: “Don’t use advertising as an influence–that’s a trap.”
-The Los Angeles Rams (the NFL team formerly known as the St. Louis Rams) appointed Engine Group’s Art Machine as its creative AOR.
–Bicoastal integrated production studio Humble added Todd Biermann to its directorial roster.
-Two CP+B creatives made signs spoofing the standard EU subway etiquette rules.
-Scottsdale/Los Angeles-based marketing agency Santy acquired BJC Public Relations.
-Creative studio Bullitt added Scott Weintrob to its directorial roster.