–Starcom MediaVest Group laid off 80 employees as part of what it’s referring to as a “routine restructuring plan.”
-Roy Rogers Restaurants appointed integrated public relations and social media agency Maroon PR as its agency of record.
-Premium raspberry liqueur brand Chambord and its agency Mistress created a Leo-centric social media campaign around the Oscars.
-Former Zimmerman Advertising CEO Pat Patregnani and branded entertainment pioneer Mark Alfieri launched “a new multi-screen, branded content marketing and entertainment company” called BrandStar.
-Adweek explores “How Chris Rock Turned Girl Scout Cookies Into the Oscars’ Biggest Brand Winner.”