-Coca-Cola launched “#ReachUp” in support of the 2015 Special Olympics World Summer Games (video above).
-Y&R’s new study asks, “Who’s Your Daddy?” The answers may or may not surprise you!
–Gary Vaynerchuk of Vayner Media has some thoughts on video marketing for social media.
-Full-service global creative agency ANTHEMIC added music tech company Propellerhead Software to its public relations roster.
-Rascal Films added Jonathan Pearson to its directorial roster for North American representation.
-Extreme Reach, “the leading provider of TV and digital video advertising delivery and management solutions,” acquired Talent Partners.
-ArsenalFX founder Mark Leiss, executive creative director Kaan Atilla and executive producer Cortney Haile launched California-based content creation studio ArsenalCreative.
-Entertainment-marketing agency Think Jam promoted Philip Rose and Daniel Noy to roles as joint managing directors.