Monday Odds and Ends

By Erik Oster Comment

-Coca-Cola launched “#ReachUp” in support of the 2015 Special Olympics World Summer Games (video above).

-Y&R’s new study asks, “Who’s Your Daddy?” The answers may or may not surprise you!

Gary Vaynerchuk of Vayner Media has some thoughts on video marketing for social media.

-Full-service global creative agency ANTHEMIC added music tech company Propellerhead Software to its public relations roster.

-Rascal Films added Jonathan Pearson to its directorial roster for North American representation.

-Extreme Reach, “the leading provider of TV and digital video advertising delivery and management solutions,” acquired Talent Partners.

-ArsenalFX founder Mark Leiss, executive creative director Kaan Atilla and executive producer Cortney Haile launched California-based content creation studio ArsenalCreative.

-Entertainment-marketing agency Think Jam promoted Philip Rose and Daniel Noy to roles as joint managing directors.

-Sniper added Dibakar Banerjee to its directorial roster.