-Clarity Coverdale Fury launched “Ocean is Coming” for the Minnesota Zoo (video above).
-110 broadcast and cable networks and the 11 largest MVPDs united to form the Video Advertising Bureau (VAB).
-California-based full-service advertising agency Innocean USA appointed Jon Farjo as vice president, user experience.
-Huge hired Beth Lind as vice president of business development.
–Jesse Caesar joined market research firm Open Mind Strategy as director of research and strategy.
-m/SIX announced four senior internal promotions: Ross Barnes has been promoted to chief technology officer; Poppy Barnes will to head of digital; Matthew White to head of planning; and James Weinberg, head of audio/visual.
–Bill Backer, the man who conceived the iconic Coca-Cola “Hilltop” ad, stopped watching Mad Men after two seasons.
-Adweek shares alternate Mad Men endings.