-Following a review, San Francisco-based shop Heat has been appointed as the first agency of record for file-sharing service, YouSendIt. Expect Heat’s first “consumer-facing” campaign for its latest client to launch next month.
-Publicis Groupe-owned Rosetta has launched its first Commerce Center of Excellence (why are we reminded of Zoolander all of a sudden?) in San Luis Obispo, CA. The new Center will serve as the main hub for the agency’s commerce-related efforts. link
-And so it begins. McCann Melbourne’s “Dumb Ways to Die” has already picked up the Cannes PR Lions Grand Prix while W+K and Heineken has nabbed the Grand Prix in Creative Effectiveness. link
-Among other Cannes items of note today, the Bill & Melinda Gates Foundation has announced the 2013 brief for the Cannes Chimera Initiative. This year’s focus is on fighting “extreme poverty.” link
-If you happened to wander by the Google Beach today at Cannes, you might’ve caught Converse’s Hack-a-Chuck (demo above). link
-SapientNitro is targeting business execs with its Social Stock Ticker. link
-Omnicom-owned, Minneapolis-based agency Martin|Williams has added a handful of full-timer staffers including account manager Callie Andersen, media analyst Stephanie Haas and Tim Lien as production lead.
-Just in time for summer, Watermelon Oreos, anyone? link