-Laurence Velcoff, former planning director on the Wendy’s account at what is now Publicis Kaplan Thaler, has joined DDB New York as brand planning director.
-Ex-Arnold D.C. VP/ACD Bill Cutter has joined Falls Church, VA-based agency SmithGifford as creative director/art.
–Today co-host Matt Lauer plays a little hide & seek in a new PSA from Campbell-Ewald that’s part of the Ad Council’s “Fatherhood Involvement” initiative (above).
-Elastic/Rock Paper Scissors/a52 alum Alex Gorodetzki joined bi-coastal creative studio/prodco Logan as director of business development. link
-Pinterest is seeking $2.5 billion valuation. link
-Former Deutsch, Nitro and SapientNitro CCO Kathy Delaney has taken the creative helm at Saatchi & Saatchi Wellness. link; link
-And on this day, Maker’s Mark imbibers surely wept. link
-Our old pal and former TBWA\Chiat\Day creative Rich Siegel talks life as a freelancer and “job security.” link
-Bi-coastal VFX/design/editorial company Poetica signed director Douglas Purver to its roster. link