-If you haven’t heard, Martin Agency stalwart/president Mike Hughes has been blogging about his long battle with lung cancer, which dates back to 1995. Today, he updated with a new post entitled “dying in plain sight.” We wish him well. link
-We’ve been told RAPP was behind a a Super Bowl-related online effort called PopTag.Me, which indulged in all things social media smack talk. link
-According to Edmunds and AutoTrader analysis, Hyundai’s Super Bowl XLVII commercials were the most effective drivers of web traffic. link
-Former Smuggler head of production Trine Pillay joined B-Reel as executive producer of its London office.
-L.A.-based prodco TWC Films signed director Kathleen Lorden to its roster. link
-The Ram “God Made a Farmer” Super Bowl ad (which we’ll probably be discussing more at length tomorrow) topped Harrisburg, PA agency Pavone’s annual “Spotbowl” rankings. link
-Creative agency ais London added to its account team, welcoming Kitcatt Nohr Digitas alum David John as account director for clients including PlayStation and Betfair while Katie Booth joins as account director on Vodafone.
-In non-Super Bowl-related ad news, here’s what 72andSunny has been up to for Carl’s Jr./Hardee’s (above).