-Coca-Cola’s “Happy Cycle” (video above) is a bit perplexing. link
–Vanity Fair introduces brand campaign defining its readers as “Born Curious.” link
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-Walmart is using its rivals’ discounts to fuel a new loyalty program. link
-Social media stars are cashing in on their influence. link
-Distrify founder Peter Gerard joins Vimeo as director of audience development and content operations. link
-Social media may be the real advertising winner at the Brazil World Cup. link
-Is prankvertising the worst thing to happen to advertising since the starburst? link